ADIDAS X PARLEY — PARLEY (2022)

OnEarth Day in 2015, Parley first announced our partnership with adidas. In the five years since, the brand has lived up to their promise of takingbig, bold stepstowards building a better future for the oceans — not only by phasing out single-use plastics and microbeads but by launching entire product lines and new collaborations to build a better future for our oceans and planet. They are not just a supporter of Parley, but a true collaborator and partner.

Together, we have brought some of the biggest and most tangible threats facing the marine environment to a global audience, while demonstrating the role we all can and must play in being a part of the solution. Though the power of sport, community, education and activism, we’ve turned the oceans cause into a truly global movement that transcends borders, engaging people of all ages and backgrounds through events like Parley Ocean School, 747 Warehouse St and Run for the Oceans.

THE PROTOTYPE

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To launch our partnership and demonstrate a shared vision for collaboration, Parley and adidas unveiled a concept shoe made from reclaimed marine plastic waste at the United Nations in 2015.The Ultra Boost prototype featured an upper made of yarns and filaments reclaimed and recycled from ocean waste and illegal deep-sea gillnets.The fishing gear was once used in poaching operations exploiting vulnerable toothfish species in the Southern Ocean. Parley partner Sea Shepherd retrieved over 72 km of illegal gillnet and fishing line during Operation Icefish, a record-breaking campaign to stop the “Bandit 6” poaching vessels plundering under-patrolled, remote waters. The nets were abandoned by the notorious poaching vessel Thunder, which was later intentionally scuttledby its captain off the coast of West Africa following a 110-day chase by Sea Shepherd vessels the M/V Bob Barker and M/Y Sam Simon.

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It’s estimated that lost and discarded gillnets, known as ghost nets, are responsible for more than 100,000 marine mammal deaths every year. They are the silent killers of the sea, wreaking havoc on underwater habitats and destroying delicate balances within the ecosystems that sustain this planet. It took the crew onboard the Sam Simon four weeks to remove the netting from the Southern Ocean. In the process, they returned thousands of toothfish and other bycatch to the sea. Captain Siddarth Chakravarty shared the incredible story at UN x Parley. He later took the stage with adidas x Parley collaborators to introduce one way these nets will find new life on land.

The adidas x Parley concept shoe was made in just six days in close collaboration with Sea Shepherd supported by green chemist John Warner and designer Alexander Taylor.The prototype shoe illustrated our joint commitment to protecting and conserving the oceans, and offered a glimpse of things to come.

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With over 8 million tons of plastic entering the planet’s oceans every year, both adidas and Parley firmly grasp the true scale of the problem we are facing – and recognize that only massive change will make a meaningful difference. We began by identifying immediate fixes and investing in R&D to bring the concept shoe and upcycled plastic into adidas’ global supply chain at a level that would make a true impact. The adidas Group moved swiftly to completely phase out the use of plastic bags in its retail stores by the end of Q1 2016.Together with their partner COTY, adidas also ended the use of plastic microbeads across all licensed body care products, and halted the use of plastic bottles in all meetings at its headquarters.

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Parley, meanwhile, worked to develop the world’s first supply chain for upcycled marine waste and created Ocean Plastic® as a powerful symbol of change. Initially sourced from islands in the Maldives, we’ve now expanded our collection network to the Dominican Republic and Sri Lanka too, creating a steady demand for plastic waste that would otherwise end up in the Indian Ocean and the Caribbean Sea.

This expansion has in turn enabled adidas to accelerate production and expand the number of products made using our upcycled materials. Beyond apparel like shirts, socks and other performance wear, adidas produced 1 million pairs of shoes with Parley Ocean Plastic® in 2017, then 5 million in 2018, 11 million in 2019, and are now planning for around 15 million in 2020. This means less virgin plastic, reduced CO2 emissions and more awareness of the issue – with every product made serving as a wearable symbol of change that sparks questions, discussions and ideas about creating even more progress.

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(Video) adidas x Parley | A Mission for Our Oceans – Episode #2: Symbols of Change

Leveraging a vast global network that spans science, sport, fashion, ocean conservation and more, adidas x Parley collaborations, limited-edition products and sponsorships have engaged a massive global audience. From an ongoing product line created with Stella McCartney to Ocean Plastic® kits for some of the biggest sports teams on the planet, our collaboration has brought the oceans cause to new audiences who might never have otherwise engaged, taken action and joined the movement.

Highlights so far include upcycled apparel for Manchester United, Real Madrid, Arsenal, Bayern Munich, AC Milan and other Premier League football clubs, team kits for Major League Soccer and the National Hockey League, an ongoing collaboration with the University of Miami that has expanded to ocean education for local youth, tennis apparel and a unique ocean-side tennis match at the Australian Open and a collaboration with New Zealand’s famous All Blacks rugby team.

Uniting sport, the oceans and education, Parley Ocean School sessions in the Maldives, Australia, New York and Los Angeles have played host to adidas staff and luminaries ranging from Manchester United and Real Madrid players to the New Zealand’s national rugby union team. A-listers and C-suite leaders learn firsthand about threats to the marine environment from Parley experts and scientists – becoming powerful ambassadors and spokespeople for the need to reduce plastic and protect our oceans.

RUN FOR THE OCEANS

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RFTO — 2019

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RFTO — 2018

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RFTO — 2017

– Cyrill Gutsch, Parley founder

Millions of runners. One cause. In 2017, adidas and Parley teamed up for the inaugural Run For The Oceans – a global movement to engage people from all walks of life through sport, running and community. With initial events in New York and South Korea, the next year saw expansion from Shanghai to São Paulo, Toronto to Tokyo, Barcelona to Berlin… with almost a million people coming out in force to raise money for the oceans and Parley education programs. That year, participants covered over 12 million km for the oceans, and in 2019 the movement grew exponentially, with 2.2 million joining in to raise funds for Parley Ocean School and our new youth activist platform, Ocean Uprise.

Along with one-off events like 747 Warehouse St that bring ocean facts, threats and solutions to the public through displays and interactive exhibitions, Run for the Oceans events have now engaged huge new audiences LA, Hong Kong, New York, Paris, Berlin, London, Shanghai, Barcelona, Milan, Sao Paulo, Tokyo, Toronto, Chengdu and even sweltering Dubai. In Mumbai, 3000 incredible people turned out to both run and help clean Versova Beach. Meanwhile, through the Runtastic and Joyrun apps, individual runners far far urban centres have logged their miles – tracking runs across cities, deserts, mountain ridges and remote coastlines. Everyone has a role in the movement, and everyone who takes part becomes yet ambassador for our planet’s blue ecosystems.

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(Video) adidas x Parley | A Mission for our Oceans - Episode 1

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MORE ACTIVATIONS

The Future

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adidas x Parley Ocean School — Miami 2019

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adidas x Parley Ocean School — Rio 2016

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adidas x Parley Ocean School — Maldives 2016

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adidas x Parley Ocean School — Rio 2016

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adidas x Parley Ocean School — Maldives 2019

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adidas x Parley Ocean School — Jamaica 2016

Parley and adidas share a vision of inspiring a new generation of youth to care for the oceans and global environment through education and activism – and giving a voice to young people throughout the world. Together, we’re working to expand Parley Ocean School to nations around the global and in underserved communities in our home countries. Through our global Ocean Uprise program, we’re empowering a new generation of ocean activists with hands-on ocean learning in hotspots like the Hawaiian island chain, and connecting them to continue taking action back home.

At the same time, we share a belief that only new, eco-innovative products and systems can truly end the Toxic Age we are currently living in. Parley and adidas see the key to ending marine plastic pollution and other planetary threats not in recycling, but in the redesign and replacement of harmful materials, methods, systems and thinking. Plastic, fossil fuels and other toxic pollution must go. Together, we are collaborating with new partners and calling for a Material Revolution to save our oceans and our planet – inviting all members of the creative industries to take part in the Parley AIR strategy: Avoid. Intercept. Redesign.

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(Video) Adidas 4DFWD X Parley Review& On foot

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FAQs

What does parley mean in Adidas? ›

Parley for the Oceans (Parley) is Adidas' partner in the Parley A.I.R Strategy, which turns plastic waste into thread that is woven into running shoes. The Adidas-Parley shoe silhouettes were re-designed with knitted uppers and decorative stitching, all made from recycled, ocean-bound plastic collected by Parley.

What is the purpose of Parley? ›

Founded in 2012 by Cyrill Gutsch, Parley aims to raise awareness for the beauty and fragility of the Oceans, and to inspire and empower diverse groups such as pacesetting companies, brands, organizations, governments, artists, designers, scientists, innovators and environmentalists in the exploration of new ways of ...

What is Adidas Ultraboost Parley? ›

Ultraboost x Parley shoes are made with Parley Ocean Plastic – upcycled plastic waste intercepted on remote islands, beaches, coastal communities, preventing it from polluting our oceans. They have the same silhouette and midsole as regular Ultraboost shoes.

When did Ultraboost parley come out? ›

If you're looking to take a step in these, then get ready for their April 24th release at adidas.com.

Is Nike better than Adidas? ›

Nike and adidas are the two biggest sportswear companies. Nike's scale is a big advantage, adidas doesn't even come close. adidas looks cheaper than Nike and has been a better growth story, but there is a reason for Nike's high valuation. Nike is better managed than adidas and has a stronger brand.

What is the difference between Adidas Original and Adidas? ›

What is the difference between adidas and adidas Originals? adidas Originals is a sub-division of adidas dedicated to lifestyle, fashion, and heritage products. It is home to many of the brands collaborations with fashion designers, celebrities, and cultural figures.

What does parley mean in slang? ›

: to speak with another : confer specifically : to discuss terms with an enemy The government refused to parley with the rebels. parley. noun. plural parleys.

When did adidas partner with parley? ›

The adidas x Parley collaboration

Our partnership with Parley for the Oceans started in 2015. It was announced at a conference in the United Nations headquarters, where we showcased an innovative footwear concept born from the collaboration. The creation of this first shoe has quite the story behind it.

What's the difference between UltraBoost 21 and 22? ›

Adidas says the tweaks to the upper and the fit of the UltraBoost 22 make the shoe 4% more efficient underfoot than the UltraBoost 21 for female runners. The result? I've run approximately 50 miles in the shoe, over a number of different sessions, and am impressed with the fit.

What is the adidas boost made of? ›

HOW IS BOOST MADE? To create Boost, thermoplastic polyurethane particles are expanded to form closed cells around tiny pockets of air. The resulting product is known as expanded thermoplastic polyurethane—or eTPU, for short.

Where are the Adidas shoes made? ›

Adidas' Speedfactory in Bavaria, below, customizes shoes from raw materials each day, and is where the brand sees the future of production for the company. But it's Adidas' headquarters in Herzogenaurach, Germany where the brain child of development resides.

Is it parley or parlay? ›

parley. To parlay is (1) to place a bet as part of a series of bets using cumulative winnings; (2) more simply, just to bet; or (3) to maneuver something of advantage to receive something else of much greater value. To parley is to have a discussion, especially one between enemies or opposing sides.

What country makes Adidas shoes? ›

Adidas, in full Adidas AG, German manufacturer of athletic shoes and apparel and sporting goods. In the early 21st century it was the largest sportswear manufacturer in Europe and the second largest (after Nike) in the world.

What is Primeblue material? ›

Primeblue is a high-performance recycled material that's made in part with Parley Ocean Plastic. These plastics were intercepted from beaches, coastal communities and shorelines, preventing them from polluting the ocean.

Is Adidas a luxury brand? ›

It also elevates the notion of a sportswear company to that of a luxury brand, and all the cachet that comes associated with it. The Wall Street Journal recently reported Adidas' latest high-end collaborations are part of its new brand strategy.

Who is better Puma or Adidas? ›

adidas's brand is ranked #58 in the list of Global Top 100 Brands, as rated by customers of adidas. Their current market cap is $5.62B. PUMA's brand is ranked #63 in the list of Global Top 100 Brands, as rated by customers of PUMA.

Who is Nike's biggest competitor? ›

Established in 1949, Adidas is a global brand and Nike's top competitor. Nike vs. Adidas rivalry cuts across different sectors from footwear, apparel, and sports equipment, and accessories.

What do the 3 stripes of Adidas mean? ›

The three strip of Adidas logo represent a mountain, pointing out towards challenges and goals people need to overcome.

Does Adidas use pig skin? ›

@azimadam92 It isn't made using pigskin no. adidas rarely produce general releases with pigskin leather uppers.

Why do Adidas have two logos? ›

While some may view this as the official logo, the reality is that after the 70s, Adidas has kept multiple logos in play. This helps diversify the different brand offerings for the different types of customers that buy and wear Adidas products.

How long does parley last? ›

Parley: If you have been repeatedly attacked and killed by a player more than three times, you will be presented with the option to enter a Parley. By entering a Parley, both players will not be able to deal any damage to each other for a total of 10 minutes.

How is parley pronounced? ›

Break 'parley' down into sounds: [PAA] + [LEE] - say it out loud and exaggerate the sounds until you can consistently produce them.

Is parley a real thing? ›

A parley (from French: parler – "to speak") refers to a discussion or conference, especially one designed to end an argument or hostilities between two groups of people. The term can be used in both past and present tense; in present tense the term is referred to as parleying.

Does Adidas use recycled plastic? ›

This year adidas reaches a significant milestone on the road to sustainability: In 2020, for the first time, more than half of the polyester used in adidas products will come from recycled plastic waste. From 2024 onwards, the company is committed to using only recycled polyester.

Can you recycle Adidas shoes? ›

As part of its efforts to curb plastic waste, Adidas on Thursday announced a “Choose to Give Back” reuse program for products, including sports performance and lifestyle apparel and footwear using ThredUp's resale-as-a-service platform.

What are Adidas brand names? ›

Pages in category "Adidas brands"
  • Adicolor.
  • Adidas 1.
  • Adidas Parley.
  • Ashworth (clothing)

Is parley not for profit? ›

Parley is a non-profit that enables creators, thinkers, and leaders to collaborate and raise awareness on the rampant ocean pollution problem. They also design projects that solve the problem.

What is Pirate parlay? ›

The term written as "parlay" on the Pirata Codex was known as a right in the Code of the Pirate Brethren, set down by Morgan and Bartholomew, that allowed any person to invoke temporary protection and brought before the captain to "negotiate" without being attacked until the parley is complete.

Where is Parley for the Oceans based? ›

NEW YORK, UNITED NATIONS

Parley “Oceans.

Is Ultraboost 22 good for walking? ›

In addition to being a good and comfortable daily driver, the Ultraboost 22 is also a good model for longer walks especially if you have a narrower foot. For narrow feet, this shoe will fit like a glove and it provides a nice smooth ride if you plan to use them for longer walks.

Is Ultraboost 21 good for walking? ›

The Boost midsole is much wider than what it used to be, thus creating a stable base for walking. The full-contact outsole geometry and larger Torsion plate makes the ride smooth and stable for walking. The Ultraboost 22 and 21 share the same midsole.

Is Ultraboost good for flat feet? ›

If you're dealing with overpronation, stability running shoes like the Ultraboost ST or Supernova ST that support a flatter arch can help eliminate discomfort. To stay healthy on the road or trail, running shoes with arch support gently adjust and support your form.

Why is adidas boost so comfortable? ›

The sneaker features Adidas' proprietary Primeknit material on the upper, so they're super lightweight and won't crease like other shoes. That means they're easy to collapse and pack in a travel bag. A full-length Boost midsole makes these by far the most comfortable sneaker I own.

What adidas shoe has the most Boost? ›

ADIDAS ULTRABOOST 19

Reinforced with 20% more Boost and a seamless, sock-like construction, Ultraboost 19 became the most responsive running shoe from adidas.

Why are Ultraboost so popular? ›

Looking back, it's easy to see why BOOST became so popular. Anyone who's worn an UltraBOOST knows it offers long-lasting comfort unlike anything else on the market. However, part of the reason customers took to the shoe on its launch was that it was so different.

Who owns Adidas now? ›

It is the holding company for the Adidas Group, which consists 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company.
...
Adidas.
Factory outlet of Adidas in Herzogenaurach, Germany
FounderAdolf Dassler
HeadquartersHerzogenaurach, Bavaria , Germany
17 more rows

How do you know if Adidas shoes are real? ›

You can find a small and black barcode label on the sole of the original Adidas sneakers. If you see a small and white barcode label, you can ensure that your shoes are fake. The primary goal of this code is to determine whether or not a product is genuine.

How do you know if your shoes are fake? ›

Examine the SKU number and labels inside of the sneakers.

All authentic sneakers come with an SKU number. You can find the number on the labels inside the shoes. This number should match the one on the box. If these numbers are not identical, then there is a huge chance that you are looking at a fake pair of kicks.

What is another word for parlay? ›

What is another word for parlay?
gamblerisk
venturespeculate
playjockey
wagerlay down
betstake
73 more rows

How do you use the word parlay? ›

parlay
  1. He hoped to parlay his basketball skills into a college scholarship.
  2. She parlayed $5,000 and years of hard work into a multimillion-dollar company.

What is the origin of parlay? ›

The first records of parlay come from the 1820s. It is an alteration of an earlier term, paroli, which came via French from the Italian parolo, which may be a derivative of the Italian paro, meaning “equal.” It might be derived from the Latin pār, which means “pair” (and is also the basis of the word pair).

What was Nike originally called? ›

It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. They opened their first retail outlet in 1966 and launched the Nike brand shoe in 1972. The company was renamed Nike, Inc., in 1978 and went public two years later.

What does the Adidas logo mean? ›

The stripes on the trefoil emblem symbolize the company's focus on variety, while the three trefoil leaves stand for three parts of the world (North America, Europe, and Asia) where you can buy its products. The mountain-shaped logo conveys the idea of overcoming challenges and pursuing your goals no matter what.

Why is Adidas the best brand? ›

Is Adidas high quality? Adidas not only offers high quality footwear to its customers but also, that are comfortable and durable. It is known because they create products keeping their users in mind. They even have segregated their products according to the needs of the customers and sport the users follow, in mind.

What is the difference between Primeblue and PRIMEGREEN? ›

Primeblue is a performance fabric made in part with Parley Ocean Plastic while Primegreen is made with recycled materials. Circular Loop – made to be remade: this category includes products that are designed to have multiple lifecycles, like the Futurecraft. Loop running shoe.

Can you run in adidas Primeblue? ›

Confidence doesn´t just happen. It has to be built one run at a time. adidas Primeblue Ultraboost 20 Shoes are your go-to training partner for your best runs. The stretchy knit upper allows your foot to move naturally, while the flexible outsole keeps your transitions smooth.

Is Primeblue waterproof? ›

adidas Primeblue is made from Parley Ocean Plastic for sustainability to help reduce plastic waste. TGW Moisture Rating: waterproof, recommended for all conditions.

When did adidas partner with parley? ›

The adidas x Parley collaboration

Our partnership with Parley for the Oceans started in 2015. It was announced at a conference in the United Nations headquarters, where we showcased an innovative footwear concept born from the collaboration. The creation of this first shoe has quite the story behind it.

What is a parlay bet? ›

A parlay in sports betting is when a bettor makes multiple wagers (at least two) and ties them together into the same bet. If any of the bets in the parlay loses, then the entire parlay loses. However, if all wagers win, then the bettor gets a bigger payout.

How is parley pronounced? ›

Break 'parley' down into sounds: [PAA] + [LEE] - say it out loud and exaggerate the sounds until you can consistently produce them.

Is it parley or parlay? ›

parley. To parlay is (1) to place a bet as part of a series of bets using cumulative winnings; (2) more simply, just to bet; or (3) to maneuver something of advantage to receive something else of much greater value. To parley is to have a discussion, especially one between enemies or opposing sides.

Does Adidas use recycled plastic? ›

This year adidas reaches a significant milestone on the road to sustainability: In 2020, for the first time, more than half of the polyester used in adidas products will come from recycled plastic waste. From 2024 onwards, the company is committed to using only recycled polyester.

What country makes Adidas shoes? ›

Adidas, in full Adidas AG, German manufacturer of athletic shoes and apparel and sporting goods. In the early 21st century it was the largest sportswear manufacturer in Europe and the second largest (after Nike) in the world.

Can you recycle Adidas shoes? ›

As part of its efforts to curb plastic waste, Adidas on Thursday announced a “Choose to Give Back” reuse program for products, including sports performance and lifestyle apparel and footwear using ThredUp's resale-as-a-service platform.

How much does a $50 parlay pay? ›

The payout for a five team parlay bet is determined by the odds of five selections. On this bet we have decided to select odds of 1.5 for all of our selections.
...
5-Team Parlay Payout.
OddsPayout (individual bet)Profit
Selection 5: 1.5$150$50
Parlay Odds: 7.5938$759.38$659.38
4 more rows

Is parlay a good bet? ›

Parlay bets are great because they give bettors a chance to win a ton of money. If you start hammering parlays with the information we'll provide, you'll have a lot of success. To place a parlay bet, you need to understand what the market is on a sportsbook.

How do you win a parlay? ›

Parlay bets are described as combining two or more bets into a single bet for better odds. In order to win this bet type, bettors must win every leg of their parlay. For instance, if you combine two NASCAR drivers to win separate tournaments, both would have to win in order to be paid.

What does parley mean in slang? ›

: to speak with another : confer specifically : to discuss terms with an enemy The government refused to parley with the rebels. parley. noun. plural parleys.

How long does parley last? ›

Parley: If you have been repeatedly attacked and killed by a player more than three times, you will be presented with the option to enter a Parley. By entering a Parley, both players will not be able to deal any damage to each other for a total of 10 minutes.

Is parley a real thing? ›

A parley (from French: parler – "to speak") refers to a discussion or conference, especially one designed to end an argument or hostilities between two groups of people. The term can be used in both past and present tense; in present tense the term is referred to as parleying.

What is another word for parlay? ›

What is another word for parlay?
gamblerisk
venturespeculate
playjockey
wagerlay down
betstake
73 more rows

How do you use the word parlay? ›

parlay
  1. He hoped to parlay his basketball skills into a college scholarship.
  2. She parlayed $5,000 and years of hard work into a multimillion-dollar company.

What is the origin of parlay? ›

The first records of parlay come from the 1820s. It is an alteration of an earlier term, paroli, which came via French from the Italian parolo, which may be a derivative of the Italian paro, meaning “equal.” It might be derived from the Latin pār, which means “pair” (and is also the basis of the word pair).

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